Role:

Lead Brand Designer

Scope:

Visual Identity · Logo System · Typography · Color System

Overview:

INSAIT is a forward-thinking AI fintech startup focused on redefining how users interact with financial data through intelligent automation and predictive insights. I was brought on to develop a bold and flexible brand identity that reflects the company's innovation, technical credibility, and futuristic vision.

Solution:

The brand identity centers around a dynamic, modular logo system inspired by neural networks, data flow, and the convergence of AI and finance. I crafted a vibrant color palette symbolizing diversity in data, alongside geometric motifs to represent structure, intelligence, and transformation.

Deliverables included:

A scalable logo suite with multiple icon and typeface combinations

A custom wordmark emphasizing the AI core of the name

Monochrome and full-spectrum variations for broad application

Visual experiments in movement, patterning, and data-driven symbolism

Impact:

The resulting identity system positions INSAIT as both trustworthy and forward-looking, empowering their team to confidently launch across digital platforms, pitch decks, and investor materials.