Locals Only – A Marketplace for Local Goods & Farm Fresh Food
🧩 Problem
Many local artisans, food vendors, and small shops struggle to gain digital visibility and compete with national chains and ecommerce giants. Meanwhile, consumers who want to shop locally often don’t know where to find authentic, nearby goods in a single, easy-to-use platform.
🎯 Goal
Design a mobile-first ecommerce platform that allows users to discover and purchase products from local creators and food vendors. The experience should blend nostalgic aesthetics with modern usability — think old-school charm meets next-gen UX.
🧠 Role & Tools
Role: UX/UI Designer
Scope: Research, Ideation, Branding, User Flows, Wireframes, UI Design
Tools: Uizard (UI Design), Google Docs (Research & Strategy), Canva (Branding Assets), Squarespace (Portfolio Buildout)
Name: Jordan – “The Indie Seller” Age: 42
Occupation: Handmade Soap Artisan
Location: Houston, TX
Goals: Wants a digital storefront to sell locally without competing with huge national brands.
Pain Points: Can’t afford Etsy fees or paid ads. Needs something community-driven and intuitive.
Name: Melissa – “The Local Foodie” Age: 29
Occupation: Event Coordinator
Location: Austin, TX
Goals: Loves discovering local flavors and wants to support small businesses.
Pain Points: Finds it hard to know what’s local or truly authentic. Tired of scrolling through generic big-box apps.
